Thursday, January 15, 2015

What is meant under Marketing Automation in relation to CRM?

What is meant under Marketing Automation in relation to CRM?
Marketing Automation is a component of CRM:

1. It is a lead generation platform for market acquisition and demand generation.
2. It is a storehouse of information which helps business in strategic planning and campaign designing.
3. You can easily modify your efforts, dramatically improve the returns and nurture campaigns with it.

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