How do hotel chains build a brand image?
Like any other product, hotel accomadations, need to have a uniformity; the most obvious is a visually recognisable architecture. They also, try to provide similar room sizes, prices, and designs, across their entire geographic footprint. Itis like buying a big mac, customers go to large chain distributors/service providers, because they do not like surprises. It is a sad reflection on humanity but, we are not very adaptable, evolution has passed us by.Also hotel chains will try to advertise in certain types of media, so as to appeal to their target clientel. This is again directed to establish a price range and type of patron, (no rifraff please).Not being a hotelier, this is all I can give.
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