Where did L'Oral come from?

Where did L'Oral come from?
In 1907, Eugne Schueller, a young French chemist, developed an innovative hair-colour formula. He called his improved hair dye Aurole. Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers.

In 1909, Schueller registered his company, the Socit Franaise de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France" literally "French Society for Inoffensive Hair Dyes"), the original L'Oral. The guiding principles of the company, which eventually became L'Oral, were research and innovation in the interest of beauty.

In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984 and is nearly 2,000 today.

L'Oral got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L'Oral currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail.

L'Oral has five worldwide research and development centers: two in France: Aulnay and Chevilly; one in the U.S.: Clark, New Jersey; one in Japan: Kawasaki, Kanagawa Prefecture; and in 2005, one was established in Shanghai , China . A future facility in the US will be in Berkeley Heights, New Jersey.