What is a corporate house style?
A corporate design is the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms and folders .House style can range from company logos to recognised colour schemes, fonts and point sizes .You will probably recognise many international companies' advertising by the colour scheme or other stylistic features that they use, long before you can read the company name on the material. A strong logo can evolve over time and still remain recognizable. When designing a logo you can be influenced by certain design trends. To achieve a strong logo you need to find a certain balance between timeless and modern. Modern, to keep it a bit trendy and stylish, and timeless, to remain recognizable and strong. Not an easy task. Simplicity is very important in the creation of a corporate house style. Starting from basic shapes like squares, circles, and lines is always a good idea. Using less lines and shapes keeps your logo more recognizable. Still, you need to find originality. Drawing just a red square with a nice fontface next
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