How does quality management impact organizational performance?

How does quality management impact organizational performance?
Quality management is essential for superior performance. the customer needs to be given a product of consistent superior quality as good or better than its substitutes. Quality control is very important as a business might start out well but if it does not have controls in place to effectively maintain quality, it would lose customers to competitors. It is important to consider the quality-price tradeoff, sometimes significant improvements in quality may not be a good idea if they raise price too much