Why store like target and best buy ask for your iidentificationand slice all your information?
Point of Sale (POS) data is useful in Mass-Customized marketing. That is, if they know who you are and what you buy and when, they can customize their marketing, goods and stocking, and prices to try to satisfy your needs.
And, although they want to know who you are, they really want to simply identify you and your purchases so that they can group you with others like you. they're not trying to identify you specifically to steal your id, but rather to group you into your segment.
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