What are the Adoption process for new products?

What are the Adoption process for new products?
Product Adoption Process & its Steps: In market there are several products with similar function. Consumers go with certain product to fulfill their needs. By several exercise and trial consumer select the requisite product. To come to a decision of using certain product regularly after several study, observation and trial of the new product is known as product adoption. Product adoption is concerned with the way new consumers learn about new product and decide to become its regular user. It is a psychological process to come to a decision of using certain new product by a new consumer regularly.There are mainly five steps in the product adoption process. They are mentioned and explained below: 1. Product Awareness
2. Product Interest
3. Product Evaluation
4. Product Trial
5. Product AdoptionSteps of Product Adoption Process 1. Product Awareness 2. Product Interest 3. Product Evaluation 4. Product Trial 5. Product Adoption
The above mentioned points related to the steps of product adoption are explained below:1. Product awarenessThe first step of the product adoption is to be aware of product. Basically consumers (individual or organizational) are aware of product introduction in the market via various means of communication, such as television, newspapers, business magazine, internet etc. People become aware of quality, features, utility, price etc of the product to adopt.2. Product Interest:If the awareness or information of the product existence, if consumer is interested in the product he/she starts to collect the information related to the product. Consumer becomes interested about product quality, features, utility and price.3. Product Evaluation:After the collection of the information about the product, the information gathered is evaluated by the consumers. Consumers checks whether the product quality, features, utility and price of the product satisfactory or not?4. Product trial:In the fourth step of the product adoption, consumer makes trial of the product in small amount. They make the use of the product in small quantity or they may make test use of the product.5. Product adoption:After the trial of the product if the consumer is satisfied he/she will adopt the product and use the product regularly even in the future. Birendra VaidyaKhwopa CollegeBhaktapur 16, Nepal