Saturday, January 25, 2014

Explain the difference between the terms segmentation and targeting?

Explain the difference between the terms segmentation and targeting?
When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over.On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting.manishmakhija69@gmail.com for comments

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