Do you buy based on the packaging?
Marketing executive would say a resounding YES...............
However, in a world where resources are being monitored by some Governments packaging is being forced in to a "plain" packet policy.
The cost of developing eye catching outer packaging has always been high. It requires careful planning and for some companies has become almost a physiological exercise in selling.
Some switched on manufacturers are now playing the " we save the environment by using less inks and raw material's" approach and are now making it very in style to minimise impact packaging
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