What are marks and spencers aims and objectives How do marks and spencers meet these aims?

What are marks and spencers aims and objectives How do marks and spencers meet these aims?
To become the world's most sustainable major retailer by 2015
To address a number of themes through their new clothing line to focus on value and quality and provenance
To be the top family brand
To develop new brand identities
To develop and more specialised position in the food sector.
To overhaul its brand portfolio
To become a truly international, multi-channel retailer
Attracting and retaining the industry's best talent is at the heart of M&S Human Resources strategy
To be the number one brand on the high street
To inject newness and style across our ranges
To continue to pursue the best value clothes and accessories and produce a confident fashion offering; deliver on-trend items for our younger customers; produce new garments quickly; and deliver the classic basics.
Getting good people in their customer service team, and trusting them to be led by their personality and intuition to get consumers to trust and like their products
To employ real people to interact with their customers