What are opinions on Vector Marketing and the CutCo sales strategy?
CutCo Sales There is nothing illegal about CutCo's marketing strategy or their sales technique, but it doesn't work for all people. Some participants end up feeling cheated. Some participants end up making this a career choice. It works something like this. College students and other young people are attracted by exagerrated promises of how much money they can earn. Some ads even make it sound like there is an hourly wage. There is no wage. There is a base pay per appointment or commissions on sales of knives.But before you can sell anything you have to buy the expensive demo set of knives from CutCo. The demo set is discounted, and is used in lieu of actual inventory. Then they teach you how to build your base starting with family and friends to sell knives. Some people sell sets to family members, but then don't choose to go any further. Many choose to expand their base from this initial pool. CutCo wins because they sold a demo set and a set or two to the person's family members. Whether or not the rep also wins and is successful depends on the rep.
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