What are the key persuasive technique used in selling an automobile?

What are the key persuasive technique used in selling an automobile?
Car salesmen will often exaggerate the perks of the car by restating these features repeatedly so that they 'stick ' in the minds of the prospective customers. Frankly, they will also leave out information that would hurt their chances of selling the car (such as competitor car information and the drawbacks of the car). Among all the people in the marketing and sales industry, care salesmen have a reputation of withholding information and bolstering key features to the point of deception! If you plan to be selling cars, keep it real-- if your a good salesman you won't need to lie and cheat to sell a car. If you're the customer, look out for deceptive tricks and double-check the numbers yourself.