Creation of utility is a basic common feature of business?

Creation of utility is a basic common feature of business?
Old ages, when barter system was known as a exchange medium or business transaction where one party have to show willing to exchange if not mutual consent there, at that time it has a utility for both of parties by somehow. But now in a modern society where norms are having a attribute of dynamiting and business transaction get complex day by day (With reference to financial transaction or money and capital market) having charm for both of parties with great promulgated utility, one with consumption and another with income.