Why are target groups used?
In business, a target group of people can be
seniors citizens, teens and/or toddlers, for
example.
The target groups are people an organization
directs its advertising message to, and these
people are likely to purchase the organization's
product or service.
Target groups help with an organization's
mission, use of resources and long-term
goals. It's a matter of survival for an
organization to figure-out its target group/
market.
If an organization pin-points the wrong target
groups than it can't make a profit or fulfill its
business mission.
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